YouTube

How to Choose the Social Media Platform That’s Right for Your Small Business

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Social media is no longer something you can choose to be a part of or not; it’s a necessity. Whether you’re small business or big, you absolutely need some kind of social presence. The problem is, there are so many networks out there it can be terrifying when you have to narrow things down, especially […]

How to Use YouTube for Your Small Business

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While the majority of small businesses take the time to set up the traditional social media channels such as Facebook and Twitter, many overlook the importance of video in communicating with their brand’s followers. According to a recent article summarizing a video statistics report released by Invodo, 74 percent of all Internet traffic by 2017 […]

Facebook Unrolling “Subscribe on YouTube” Feature

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Facebook and YouTube seem to be working in conjunction, with some Facebook users noticing a “Subscribe on YouTube” button on videos in their News Feeds. The button only appears when you utilize YouTube’s Facebook sharing tool – a simple copy-and-paste into a status update won’t enable the feature. “It seems that this feature is enabled […]

The Wild Wild West of Online Video Ads – YouTube Advertising 101

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Since Google introduced pay-per-click (PPC) ads, the price of each click as steadily increased. I bet you didn’t know you could pay less than 10 cents for a click in its early days. Now, the same is true with Google’s TrueView Video ads (YouTube video ads). Yep – it’s the wild wild west out there, […]

YouTube Integrates Google+ into Comments

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YouTube has now upgraded their comments section, integrating it with a user’s Google+ account. Previously, comments were a long and unorganized list, with the most recent comments appearing first. Keeping track of conversations was nearly impossible until they allowed users to respond to each other. Top comments were ranked based on the most “thumbs up” […]