Video

Insta-Takeaways from #ShoutletIG

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Megan Ingenbrandt is the PR Specialist for eZanga.com and a graduate of Neumann University where she studied Communications & Media Studies with a focus in radio. She’s a huge Buffalo Sabres fan, and has never met a cup of coffee she hasn’t liked. . Instagram isn’t just for selfies anymore. Emily Zei, Digital Marketing guru […]

Instagram Users: Video Ads Are Coming

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  #173236976 / gettyimages.com   Since June of 2013 Instagram has been given their users the ability to post videos to their news feeds. The company has had their eyes set on video adverting within the feed since then. According to Mashable.com, as of now these new video ads have been seen only on the […]

Twitter Tries Promoted Videos

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Twitter now is pushing advertiser’s promoted videos to Twitter feeds (just like it does with promoted tweets). Promoted videos are a part of the Twitter Amplify Program, which holds a goal of promoting more television clips on Twitter. Advertisers now will be able to upload their videos and scale engagement of each one posted, just as they were able […]

Surprise! From Hidden Camera to Viral Video Sensation

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If you weren’t raised on the moon, chances are you’ve seen hidden camera shows, such as Punk’d, Spy TV and, of course, Candid Camera.  These semi-staged shows entertained millions by pranking or surprising an unknowing participant- catching the whole affair on camera.  In several markets, especially the entertainment industry, ‘candid’ videos have emerged as a […]

Facebook Unveils Video Advertising

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In an effort to reach users by alternative means, Facebook has unveiled video advertisements to play in a user’s News Feed, set to launch Thursday. The ads are set to start appearing Thursday for web and mobile devices, and will play automatically – though sound may be toggled on and off by the user. Exact […]