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Why Separating Social Channels Might Be Your Best Idea Yet

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Lesya Liu is a blogger at The Social Media Current, a photographer and a social media expert. Her passion lies in art and marketing (and combining the two). You can find her on Twitter: @LesyaLiu.    . In my previous blog post, I discussed how to manage multiple social accounts of the same brand. But why is it [...]

Twitter Direct Messages No Longer Limited to 140 Characters

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It’s been a busy week for Twitter. After news broke that CEO Dick Costolo would be leaving the company, Twitter’s Developer Team announced that direct messages will no longer be limited to 140 characters beginning in July. The move could be great for customer service communication between brands and personal accounts, as everything can now [...]

Animated GIFs Will Be Coming to Facebook News Feeds Everywhere

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In a well-received announcement, Facebook declared that animated GIFs will now be supported and should soon begin appearing in users’ News Feeds. The news comes roughly one year after Twitter added GIF support last summer. Facebook had previously wanted to avoid cluttering News Feeds with memes and GIFs, but as TechCrunch notes, the company has decided [...]

Just Announced: Twitter’s Audience Insights Tool

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Today, Twitter announced a new tool called Audience Insights that aims to help marketers and advertisers alike better understand their audiences on Twitter. The tool will now provide advertisers extremely detailed information about their customers, ranging from lifestyle and interests to TV viewing behavior. Since Audience Insights provides valuable details about the people who are [...]

How to Choose the Social Media Platform That’s Right for Your Small Business

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Social media is no longer something you can choose to be a part of or not; it’s a necessity. Whether you’re small business or big, you absolutely need some kind of social presence. The problem is, there are so many networks out there it can be terrifying when you have to narrow things down, especially [...]