Social Media

Let’s Do Away with “Great Content”

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It could just be the blogs I visit, or maybe it is a certain time of the year, but for some reason, it seems I’ve read quite a few marketing and business development-focused posts recently about the need to produce “great content.” When I read these posts, I get all kinds of how-to’s and suggestions […]

Increase Engagement By Writing For Each Social Platform’s Unique Audience

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#472360975 / gettyimages.com You’ve done it, I’ve done it. We’ve all been guilty of it. We’ve mass-posted a single post to all of our social media channels. The same link, same image and same copy to accompany both. It may not seem like a big deal, but chances are the audiences on these social platforms […]

Summer reading: 5 Books to Increase Your Social Media Knowledge

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Use downtime during the summer to catch up on your business reading list. Summer is here, and that usually means a slowdown in workload for most small business owners. The summer is a great time to rejuvenate. Taking a vacation from your small business is one way to renew yourself. Another way is to increase […]

Events & Social Media: 15 Tips to Engage Before, During & After an Event

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Incorporating social media into your nonprofit event, or any event for that matter, is a great way to build relationships with your audience in a comfortable format. It’s also a great way to ramp up an event and keep the conversations alive after everyone goes home. But,┬ábeing truly engaging with live events means more than […]

Quit These 3 Hashtag Habits

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#162912372 / gettyimages.com   One of the most effective tools online to expand the reach of content is the hashtag. When used correctly, it often fosters communities by connecting people with shared interests or backgrounds. Effective hashtags have two qualities: many people use them and use them relevantly; many people search them, then follow and […]