Social Media

Increase Engagement By Writing For Each Social Platform’s Unique Audience

#472360975 / gettyimages.com You’ve done it, I’ve done it. We’ve all been guilty of it. We’ve mass-posted a single post to all of our social media channels. The same link, same image and same copy to accompany both. It may not seem like a big deal, but chances are the audiences on these social platforms […]

Summer reading: 5 Books to Increase Your Social Media Knowledge

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Use downtime during the summer to catch up on your business reading list. Summer is here, and that usually means a slowdown in workload for most small business owners. The summer is a great time to rejuvenate. Taking a vacation from your small business is one way to renew yourself. Another way is to increase […]

Events & Social Media: 15 Tips to Engage Before, During & After an Event

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Incorporating social media into your nonprofit event, or any event for that matter, is a great way to build relationships with your audience in a comfortable format. It’s also a great way to ramp up an event and keep the conversations alive after everyone goes home. But,┬ábeing truly engaging with live events means more than […]

Quit These 3 Hashtag Habits

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#162912372 / gettyimages.com   One of the most effective tools online to expand the reach of content is the hashtag. When used correctly, it often fosters communities by connecting people with shared interests or backgrounds. Effective hashtags have two qualities: many people use them and use them relevantly; many people search them, then follow and […]

The Best Ways to Create Social Media Posts on Different Platforms

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#171272703 / gettyimages.com Facebook Even your grandma is probably on Facebook at this point, so you should have some idea how this works. However, judging by a quick scroll through an average newsfeed, many brands remain clueless. As on any social media platform, you want to cultivate a positive, professional image. That means being proactive […]