Social Media

5 Tips for Saving Time with Social Media

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Tiffany is the Social Media Manager for Hiscox USA insurance, responsible for driving social media engagement and publishing the Hiscox Small Business blog. Tiffany lives in NYC with her tech entrepreneur husband and one year-old daughter. She is passionate about empowering women and girls and volunteers regularly with the over 100 year-old public service organization […]

Education and Social Media

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Christina Philbert is co-owner of bpcp Consulting and is an experienced and passionate non-profit and higher education administrator. Tweet her at @CmPhilbert.       .    While social media has permeated nearly every industry and most brands maintain a presence online, the world of higher education as a whole has shied away from the new social-digital paradigm. Even though […]

Virtual Currency and Social Media

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If you’re at all keeping up with the world of cryptocurrency (gotta love that word), then you’ve probably watched its up-and-downs, including skyrocketing values, friends in bad places (Silk Road), and worldwide rulings across the board. Most of this is related to bitcoin, the favorite virtual currency, but there are a number of virtual or […]

Six Methods for Introducing Real-Time Service via Social Media

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Unless you’ve been living under a rock for the past few years, you probably know that social media has become immensely popular and relevant to the way companies do business. It’s becoming necessary for businesses large and small to have an active presence on social media sites. These sites allow companies to engage with consumers […]

The Early Adopter Effect and It’s Implications for Non Mega-Brands

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A few weeks ago I read an interesting study by Business Insider about brands that “get there first” (so to speak) when it comes to new social networks. They found that there’s a positive relationship between being an early adopter and a brand’s audience size. Basically, the brands who created their profiles on a new social […]