Social Media

How to Keep Your Social Media Organized

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One of the craziest things you’ll experience as a social media manager (or entrepreneur taking on the role) is attempting to keep all of the posts, retweets, shares, likes, comments, and connections organized. A lot of people ask how I keep all of my clients’ social campaigns (along with my own) organized and effective. It’s […]

Writing for Social Media Without Being Too Sales-Pushy

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#124320732 / gettyimages.com You’ve been writing that blog for months, but you haven’t made any traction. In fact, it seems like the stickiness of your posts is dwindling. The same holds true for all those tweets you’ve been pushing out. You know there’s a problem, but you can’t put your finger on it. After all […]

5 Ways Companies Can be H2H [Human] on Social

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  For years we’ve used the terms B2C and B2B. But in the past couple years we’re realizing that the social aspect of H2H, or human-to-human, is what really matters. Ted Rubin, co-author of Return on Relationship, along with Kathyrn Rose, knows about the importance of relationship between the business and the consumer. He reminds […]

Strategy bricks: Why social media is mortar not brick

    #170535686 / gettyimages.com In many agencies and organizations when it comes to planning you can normally find a time-honored tradition known as – the 360˚ plan. If you’re unfamiliar with it, this is your lucky day. Please allow me to give you the dime tour. To build the 360˚ plan, one starts in […]

Why Social Media is Mortar, Not Brick

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    #170535686 / gettyimages.com   In many agencies and organizations when it comes to planning you can normally find a time-honored tradition known as – the 360˚ plan. If you’re unfamiliar with it, this is your lucky day. Please allow me to give you the dime tour. To build the 360˚ plan, one starts […]