Social Media

Put Your Fall Social Media Strategy into Gear

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Solidify a social media strategy for your small business before the fall begins. Whether you’re ready to admit it or not, summer will soon come to an end. Right now, your business goals should definitely include making the most of the remainder of the summer. But, you’ll soon need to gear up for the fall. […]

Social Awareness on Social Media: Should a Business Be Involved?

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What stance should your business take on social issues? We are constantly reading about social issues and awareness on various Social Media platforms. It’s not necessarily due to a rise in these issues, but the wider availability to hear and read about them online and in other media outlets. Social media gives the everyday user […]

Learning from Social Media Failures

LEARNING

The vast reach of social media often means it can help a brand make a huge impact, much like Oreo did when its marketing team posted a witty Tweet to correspond with a power outage during the Super Bowl. However, the pendulum of influence can also swing in the opposite direction, causing some brands to […]

Social Media Marketing Tips for Businesses in the Retail Sector

Retail

The retail industry is one where competition is fierce. There are many retailers, large and small, which find themselves battling other companies and corporations to be number one. With social media in full force these days, it stands to reason that many retail companies have chosen this method as their marketing strategy of choice. If […]

Let’s Do Away with “Great Content”

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It could just be the blogs I visit, or maybe it is a certain time of the year, but for some reason, it seems I’ve read quite a few marketing and business development-focused posts recently about the need to produce “great content.” When I read these posts, I get all kinds of how-to’s and suggestions […]