Social Media

Why Your Twitter Strategy May Be Hurting Your Brand

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If you’re on Twitter, chances are you fall into one of a variety of categories when it comes to usage. For some it’s a listening tool and a means to gather information on news and trending topics. For others, Twitter is a social platform used for interaction personally or professionally on a daily basis. No […]

4 Ways Ambassadors Benefit Your Online Brand

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Every brand wants people on their side who are enthusiastic about them. They want people who take their enthusiasm to the next level by showing their loyalty to your brand through their words and actions. These are brand ambassadors and they are valuable to your brand. They shape your image in the eyes of your […]

Reputation Management and Social Media: Handling Disgruntled Customers Online

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“When you’re attacked on social media, it can feel like the community has already made its mind up about you until you can prove your innocence,” writes Ellyn Angelotti, interactivity editor and adjunct faculty at the Poynter Institute for Media. “People can just be downright mean.” “That’s terrible,” you say. “People like that have problems,” you […]

Flipboard Has Been Re-Imagined for Web Browsers

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You may already have the Flipboard app downloaded on your phone, but now the social aggregation app is letting you view your favorite stories on the web. Flipboard specializes in turning social media updates from your favorite channels into a magazine format, and now it’s easier than ever to see your magazines and cover stories […]

Top Social Media Strategies for Event Venues

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Social media works well for all industry types. Event venues, in particular, can benefit from social media. Whether your venue caters to concerts or is more suitable for corporate conferences, social media will improve your marketing capabilities and get the word out on your particular establishment. View image | gettyimages.com Social Media Methods Which Produce […]