Social Media Marketing

Instagram Search Finally Debuts on the Web

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Roughy one month after announcing an overhauled Search and Explore tab on mobile devices, Instagram userscan now search for hashtags, users and locations on the Web. An Instagram spokesperson told Forbes that “Web search is part of a broader commitment to improving discovery across our platforms.” While there are no new updates exclusively for Web, the […]

Why Your Company Needs to Worry About Customer Service on Social Media

Customer Service on Social Media

While I’m sure we can all agree that every business should craft their own unique strategy for social media, the beginning and end of all social strategies should all focus on one thing. They must see social media as an opportunity to help customers. Four years ago, the conversation around social media was, “Why do I need this?” […]

Why Separating Social Channels Might Be Your Best Idea Yet

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Lesya Liu is a blogger at The Social Media Current, a photographer and a social media expert. Her passion lies in art and marketing (and combining the two). You can find her on Twitter: @LesyaLiu.    . In my previous blog post, I discussed how to manage multiple social accounts of the same brand. But why is it […]

Instagram Makes Major Changes to Explore, Adds Trending Tags

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Earlier this week, Instagram announced major changes to Instagram Search and their Explore section, as well as trending hashtags. For starters, users will now see new curated collections such as “Extreme Sports” and “Ancient Ruins.” Clicking on these collections will lead to suggested accounts to follow based on their appropriate categories. In other big news, searches on […]

Fine Tune Your Facebook Timeline with “See First” Feature

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According to TechCrunch, Facebook is testing a “See First” feature that would allow users to see recent posts from their best friends and favorite pages as soon as they log on to the site. This move is yet another way Facebook wants to improve the user experience. Facebook users can already receive notifications from friends and pages of […]