Small Business

Reputation Management and Social Media: Handling Disgruntled Customers Online

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“When you’re attacked on social media, it can feel like the community has already made its mind up about you until you can prove your innocence,” writes Ellyn Angelotti, interactivity editor and adjunct faculty at the Poynter Institute for Media. “People can just be downright mean.” “That’s terrible,” you say. “People like that have problems,” you […]

How SEO and Content Marketing Can Help Your Small Business

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Ivan Serrano is a journalist living in the Bay Area of California. His areas of expertise lie in social media, marketing and business. If Ivan isn’t exhausting his hands typing up another article, he’ll probably be found wandering the streets practicing his photography, or watching his favorite sports teams and yelling at the television. Follow him on Twitter here.  […]

How to Boost Your Mobile Site with Google Mobile Analytics

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Nick Rojas is a business consultant and writer who lives in Los Angeles and Chicago. He has consulted small and medium-sized enterprises for over twenty years. He has  contributed articles to Visual.ly, Entrepreneur, and TechCrunch. You can follow him on Twitter @NickARojas, or you can reach him at NickAndrewRojas@gmail.com.   . By now it should be […]

4 Tips for Using Twitter to Generate Leads for Your Small Business

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  #186871887 / gettyimages.com Social media is a solid strategy for generating new leads and ultimately gaining new customers for your small business. When you think of social media platforms to use to gain new customers, Twitter may not immediately come to mind. Instead, you may think of LinkedIn as the ultimate lead generating tool […]

Are You Using Social Monitoring to Tomorrow’s Standards?

SOCIAL MONITORING

As companies and organizations have begun to embrace social media, they have been “listening” to what customers are saying about their brand. This has been an effective channel for understanding their customers’ perception of their services and products. This approach has also allowed companies to address service issues in a more responsive way when customers […]