Small Business

Facebook Business Pages Could Soon Use “Saved Replies”

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Aiming to improve the online customer service experience, Facebook is testing a “Saved Replies” feature that could soon be utilized by all business pages. The feature would save business owners time by allowing them to simply write and save a response that they frequently send out to customers, as opposed to having to type out a new [...]

How to Use YouTube for Your Small Business

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While the majority of small businesses take the time to set up the traditional social media channels such as Facebook and Twitter, many overlook the importance of video in communicating with their brand’s followers. According to a recent article summarizing a video statistics report released by Invodo, 74 percent of all Internet traffic by 2017 [...]

What Is Social Selling Really About?

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Social Selling can be viewed negatively. It might make us think that businesses use social only to get us to buy. It sounds manipulative, self-serving and anti-social.  Businesses aren’t on social just to make friends and have fun. That’s the reality and of course we know that. They want to gain loyal customers and entice [...]

Reputation Management and Social Media: Handling Disgruntled Customers Online

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“When you’re attacked on social media, it can feel like the community has already made its mind up about you until you can prove your innocence,” writes Ellyn Angelotti, interactivity editor and adjunct faculty at the Poynter Institute for Media. “People can just be downright mean.” “That’s terrible,” you say. “People like that have problems,” you [...]

How SEO and Content Marketing Can Help Your Small Business

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Ivan Serrano is a journalist living in the Bay Area of California. His areas of expertise lie in social media, marketing and business. If Ivan isn’t exhausting his hands typing up another article, he’ll probably be found wandering the streets practicing his photography, or watching his favorite sports teams and yelling at the television. Follow him on Twitter here.  [...]