Small Business

Summer reading: 5 Books to Increase Your Social Media Knowledge

Screen Shot 2014-07-17 at 2.23.56 AM

Use downtime during the summer to catch up on your business reading list. Summer is here, and that usually means a slowdown in workload for most small business owners. The summer is a great time to rejuvenate. Taking a vacation from your small business is one way to renew yourself. Another way is to increase […]

3 Types of Small Business Content to Share on Social Media

Screen Shot 2014-06-17 at 11.59.31 AM

Having a solid social media strategy for your small business is important. But even if you’ve spent countless of hours perfecting your strategy, none of that matters if you don’t share the right content with your followers. Content that’s going to grab their attention, encourage them to come back for more of it and share […]

How to Use LinkedIn for Lead Generation for Your Small Business

Screen Shot 2014-05-19 at 8.17.11 PM

Tiffany Winbush is the Social Media Manager for Hiscox USA insurance, responsible for driving social media engagement and publishing the Hiscox Small Business blog. Tiffany lives in NYC with her tech entrepreneur husband and one year-old daughter. She is passionate about empowering women and girls and volunteers regularly with the over 100 year-old public service organization […]

How SEO Plays A Part In Small Business Marketing

Screen Shot 2014-04-28 at 1.21.30 PM

When you are a small business owner, you will find that there are certain techniques which work well for large businesses but may not be as relevant for those of a smaller size. One marketing tool which works well for both types of entities, but especially so in the case of small businesses, is search […]

Best SEO Practices for Small Businesses

Screen Shot 2014-02-24 at 2.34.07 PM

Kristen Kwiatkowski is a freelance writer based in the Philadelphia area. When not writing about social media and SEO practices, Kristen enjoys writing about local charity events, style and food and wine topics. Follow Kristen on Twitter: @sunflowerdali11. . In today’s business world, marketing is everything. This is especially true in the case of small […]