Metrics

The Importance of Marketing Integration

Screen Shot 2013-02-05 at 2.02.40 PM

Let’s be honest, marketing as a whole (marketing, sales, PR, advertising, social, etc.) is often treated as a second class citizen by businesses. We are the last place to get budgets and the first ones to lose them, and it’s kind of our fault. We have made things so hard for many businesses to understand […]

Are Your Social Media Campaigns Working?

SocialMediaROI2

If you’re not measuring the ROI of your social media campaigns, how do you know if your efforts are worth it?  Are you evaluating your content to see what’s working and what’s not?  If you aren’t doing either, how do you know which way to construct your social media strategy? As a consultant, I noticed […]

Metrics That Matter: Measuring Social Media

ChrisShaffer-150x150

Chris Shaffer recently joined the team at Greener Grass Marketing as their Chief Inbound Strategist. He has worked with a variety of businesses in the technology, medical, education, and small business sectors. He is also a regular contributor to the Greener Grass Marketing blog, where he writes both standard content and a weekly column called […]