Marketing

Just Announced: Twitter’s Audience Insights Tool

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Today, Twitter announced a new tool called Audience Insights that aims to help marketers and advertisers alike better understand their audiences on Twitter. The tool will now provide advertisers extremely detailed information about their customers, ranging from lifestyle and interests to TV viewing behavior. Since Audience Insights provides valuable details about the people who are […]

Facebook Wants to Make Your News Feed More Friend-Focused

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Soon enough, Facebook users will start to see fewer updates from Pages popping up on their News Feed. Instead, friend updates will reign supreme. According to The Verge, users will see more posts in their News Feed of “friends they care about” higher up in their News Feed. Pages created by advertisers and brands will therefore appear less your News Feed. […]

Building Relationships on Twitter in 140 Characters or Less

Tips

Social Media is all about relationships. Some people seem to think it’s about a relationship with themselves, but that defeats the very meaning of “social”. Brands sometimes think it’s the perfect place to promote their product. Wrong again! Social Media is about being social – it’s an interaction between people. You don’t post something just […]

How SEO and Content Marketing Can Help Your Small Business

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Ivan Serrano is a journalist living in the Bay Area of California. His areas of expertise lie in social media, marketing and business. If Ivan isn’t exhausting his hands typing up another article, he’ll probably be found wandering the streets practicing his photography, or watching his favorite sports teams and yelling at the television. Follow him on Twitter here.  […]

Bad Rhino Reading: 4 Ways to Improve Instagram Marketing

INSTAGRAM

  Article: 5 Ways to Improve Your Instagram Marketing Website: Social Media Examiner  Instagram is more than just a fluffy, picture sharing social network. There are many ways to use Instagram to bring in big results for your business. Here are 4 ways to improve your Instagram marketing. 1. Add a Link Add a link […]