LinkedIn

Graph Search’s New Competition: LinkedIn

bad rhino linkedin pen

The highly publicized Graph Search from Facebook is still in its beta format and only released to select users. LinkedIn, the professional social network, has taken advantage of the Graph Search delay and put out their own new and improved form: a search called Unified Search. Unified Search allows LinkedIn users to find professional content [...]

Are Social Media Ads Worth a Click?

SocialMediaAdvertising

Unless you’ve been living under a proverbial rock, you have probably seen an article like this one, which talks about General Motors ditching Facebook Ads because they felt they were ineffective (a choice that they have since reversed, by the way). The question is, are Facebook and other social media ads truly ineffective or are [...]

New to LinkedIn Company Pages? Get Started in Three Simple Steps (Infographic)

LinkedInCompanyPage

There are over 2 million companies with company pages on LinkedIn. Yet there are around 30 million businesses in the United States alone. If you’re not using LinkedIn Company Pages, my infographic below should give you an introductory guide to setting up, and starting up, your business presence on LinkedIn. Now you must be asking, why [...]

It’s Not Magic: Become an Expert in Your Niche

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Michelle Bizon is a recent Ithaca College journalism graduate, passionate about social media, communications and higher education. At any given moment, she’s probably cheering on the Phillies, obsessing over NCIS or baking … and tweeting about said endeavors. Her daydreams usually involve some combination of rock climbing, hiking, the Poconos and Scotland.       Komodo dragons [...]