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Why Separating Social Channels Might Be Your Best Idea Yet

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Lesya Liu is a blogger at The Social Media Current, a photographer and a social media expert. Her passion lies in art and marketing (and combining the two). You can find her on Twitter: @LesyaLiu.    . In my previous blog post, I discussed how to manage multiple social accounts of the same brand. But why is it [...]

Fine Tune Your Facebook Timeline with “See First” Feature

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According to TechCrunch, Facebook is testing a “See First” feature that would allow users to see recent posts from their best friends and favorite pages as soon as they log on to the site. This move is yet another way Facebook wants to improve the user experience. Facebook users can already receive notifications from friends and pages of [...]

How To Make Money Using Facebook Ads — Client Case Study

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There is money to be made using Facebook advertising, and I’m going to prove it to you. Here’s a quick video showing how we’ve seen early success with an advertising budget to sell apparel for one of our clients. I’ll outline exactly what we did and some tips for you below the video. How To [...]

Facebook Business Pages Could Soon Use “Saved Replies”

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Aiming to improve the online customer service experience, Facebook is testing a “Saved Replies” feature that could soon be utilized by all business pages. The feature would save business owners time by allowing them to simply write and save a response that they frequently send out to customers, as opposed to having to type out a new [...]

Animated GIFs Will Be Coming to Facebook News Feeds Everywhere

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In a well-received announcement, Facebook declared that animated GIFs will now be supported and should soon begin appearing in users’ News Feeds. The news comes roughly one year after Twitter added GIF support last summer. Facebook had previously wanted to avoid cluttering News Feeds with memes and GIFs, but as TechCrunch notes, the company has decided [...]