Facebook

Facebook Live Debuts, but Only for Celebrities

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With so much attention on video streaming apps Meerkat and Periscope, it was only a matter of time before Facebook jumped on board. This week, the company announced Facebook Live, a feature in its Mentions app that allows celebrities to broadcast live videos to their followers. Of course, the drawback here is that only celebrities […]

Similar to LinkedIn, Facebook is Letting Users Test Profile Tags

FacebookPhone

Here’s a new one for you: Facebook is currently testing a feature that would allow users to add profile tags to their pages. The tags, ranging from skills to emojis (!), are very similar to the section of LinkedIn’s website that allows your colleagues to endorse you for various skills. Via The Next Web, a Facebook spokesperson added […]

Why Your Company Needs to Worry About Customer Service on Social Media

Customer Service on Social Media

While I’m sure we can all agree that every business should craft their own unique strategy for social media, the beginning and end of all social strategies should all focus on one thing. They must see social media as an opportunity to help customers. Four years ago, the conversation around social media was, “Why do I need this?” […]

Should Facebook’s Floating Videos Feature Make YouTube Nervous?

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According to The Next Web, Facebook has been testing a “Floating Videos” feature that allows users to simultaneously watch videos and scroll through their News Feed with the click of a button. Essentially, this button would allow videos to be moved anywhere on the screen while users scroll through recent the latest updates from their friends and […]

Why Separating Social Channels Might Be Your Best Idea Yet

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Lesya Liu is a blogger at The Social Media Current, a photographer and a social media expert. Her passion lies in art and marketing (and combining the two). You can find her on Twitter: @LesyaLiu.    . In my previous blog post, I discussed how to manage multiple social accounts of the same brand. But why is it […]