Engagement

Twitter Guide to Retaining Followers

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Stephanie Lokuta is a freelance Social Media Consultant & Graphic Designer in NYC. Some of her previous writing can be found at The Job Pyramid . You can tweet her @SlokutaNY.     . You might not think Twitter is all that important to your social media marketing, but did you know that 50% of Americans see, [...]

Bloggers: Engage With Your Audience

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Stephanie Lokuta is a freelance Social Media Consultant & Graphic Designer in NYC. Some of her previous writing can be found at The Job Pyramid. You can tweet her @SlokutaNY.         For all you bloggers out there, here’s an interesting fact: blogs are more influential than social networks. So what does this [...]

Dogs with Glasses: A Lesson on Overthinking Social Content

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No matter how hard we try, some things will never be sexy.  That is lesson number 1. A bulldog with glasses quite possibly makes for the perfect intro picture on just about any blog.  And that would be lesson number 2. Trying Too Hard = Boring Social Content As social media marketers, it’s sometimes our [...]

Metrics That Matter: Measuring Social Media

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Chris Shaffer recently joined the team at Greener Grass Marketing as their Chief Inbound Strategist. He has worked with a variety of businesses in the technology, medical, education, and small business sectors. He is also a regular contributor to the Greener Grass Marketing blog, where he writes both standard content and a weekly column called [...]

How Sporadic Facebook Posting Kills Engagement and ROI

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There’s a serious Facebook epidemic affecting millions of pages.  This Facebook Marketing Health Concern hits most small businesses and brands that are understaffed and may not give Facebook the attention it deserves.  This major epidemic is killing opportunities for brands to connect with their audience/customers and completely crushing their ROI. What I’m talking about is [...]

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