Increasing Engagement Through Content Marketing: 4 Questions to Ask Yourself

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Jay Baer states that a “lack of chatter isn’t a reason for your company to remain on the sidelines. Rather, it’s a signal that you need to make the first move.” Your content communicates with your followers and customers. Is your audience hearing from you on a consistent basis? If so, then you’ll be hearing […]

Bad Rhino Reading: 4 Steps to Building an Engaging Presence on Social Media


Website: Social Media Examiner Article: 4 Steps to Building an Engaging Presence on Social Media  Shifting your thinking about what makes your brand successful can expand the content of your brand and undoubtedly catch the attention of prospective customers. See how this can be done in 4 easy steps! 1. Build a Targeted Community Construct […]

A Human’s Guide to Social Media

bad rhino scott murray guest post

Ashley Ashbee is a blogger, communications freelancer and a supporter of numerous social causes and independent artists. You can find her on Twitter @cartooninperson and on her blog Beyond Passing Time.    . I am a very active social media user. I use it as a tool to promote many causes and artists I care […]

4 Tips for More Valuable Content Curation


People hear “content marketing” and think “creating content.” They think of research, writing, and coming up with something that no one has ever thought of before. But it doesn’t need to mean that every time you produce a piece of content. There’s content curation. A good content marketing strategy is a mix of a lot […]

In the Shadows: Getting Lurkers to Engage on Social Media

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Do you subscribe to Netflix, Hulu Plus, Amazon Prime, or some other service that allows you to stream movies and television shows to your TV, computer or tablet? Maybe you don’t want to pay for satellite or cable so you use them to watch your favorite programs. These services provide the added benefits of watching […]