Engagement

Social Media & Personal Branding: Why Does It Matter?

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Personal branding has ballooned into a major topic this year on social media. Before we could only look up to the influencers in our industry, hoping to get noticed. But with so many sites to publish our own content on, such as LinkedIn Publisher, Medium and others, a whole new world has opened up for […]

Bad Rhino Reading: 4 Tactics to Build Twitter Engagement

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Website: Social Media Examiner  Article: 10 Twitter Tactics to Increase Your Engagement  Engagement is the bread and butter of Twitter. If you’re not getting it, you’re going to be going hungry. If your followers are not engaged with the content you are posting, your social media presence is futile. Here are 4 easy ways to build up your […]

Events & Social Media: 15 Tips to Engage Before, During & After an Event

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Incorporating social media into your nonprofit event, or any event for that matter, is a great way to build relationships with your audience in a comfortable format. It’s also a great way to ramp up an event and keep the conversations alive after everyone goes home. But, being truly engaging with live events means more than […]

How to Spark Social Activity by Creating an Engaging Tweet

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#185075141 / gettyimages.com So by now you should know that your company should be on Twitter. If not, call me. I’ll explain it to you again. The next step is making sure twitter is actually working for you. Getting your audience to engage with your tweets is key. You want people paying attention to what […]

The Rise of 2nd Screen Viewer Engagement & It’s Implications for Advertisers

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#200532276-001 / gettyimages.com The first time I heard the term “second-screen viewing” or “second-screen viewer,” I rolled my eyes. We have been watching TV and eating, reading, doing homework, “studying,” emailing with clients, etc. for as long as the TV tray has existed. But what we haven’t experienced for decades is the ability to track […]