Business

Using Facebook as a Landing Page for Your Web Business

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You have put in your company logo and cover photo and invited all your friends and business contacts to join your Facebook fanpage, so you’re done setting up right? Well, maybe. You want to know the dirty secret very few people will be willing to tell you? If you use a tool like Shortstack (see screenshot [...]

29 Ways Businesses Can Use Vine

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Carman Plank is currently a Social Media Marketing Intern for Bad Rhino. She is also a sophomore in the public relations program at Ferris State University in Big Rapids,Mich. She is currently a contributor for her local chapter of Public Relations Student Society of America’s blog.     Vine is a new social media app for [...]

7 Tips for Optimizing Your Google+ for Business

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It can be tough to stand out online in a saturated market, but engaging with your customers on Google+ and optimizing can give you an edge. 1.  Claim Your Google+ Local Listing Last year, Google Places merged with Google+, increasing functionality and decreasing the amount of time you have to spend fiddling with a number [...]

How Internet Memes Can be Utilized in a Social Business Strategy

Punxsutawney Phil

Memes (pronounced the same as “seams”) have been around for years. According to Wikipedia, an Internet meme “is a concept that spreads from person to person via the Internet. The concept of a meme was defined and described by Richard Dawkins in 1976, as an attempt to explain the way cultural information spreads.” Memes can [...]

Tricks to Getting the Most Out of Facebook for Your Business

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With the population of Facebook users now exceeding 1billion, many businesses are turning to the social platform for a new outlook on advertising. Building a Facebook Page and getting the name of your company out there starts the ball rolling. With an audience that large on Facebook, the social media platform has many filters and [...]