Brand

Are You Using Social Monitoring to Tomorrow’s Standards?

SOCIAL MONITORING

As companies and organizations have begun to embrace social media, they have been “listening” to what customers are saying about their brand. This has been an effective channel for understanding their customers’ perception of their services and products. This approach has also allowed companies to address service issues in a more responsive way when customers […]

Tips For Brands on How to Perfect the Tweet

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Twitter is a very effective tool for brands looking to reach a greater number of people. The key to the effectiveness of Twitter is all in the tweet. Many people get discouraged by the limit of 140 characters, I say, use it to your advantage! Use Twitter to help structure your brand’s key marketing messages […]

3 Tips To Maintain Brand Consistency Online

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Countless social media platforms and inbound marketing strategies can make it hard to maintain brand consistency across all formats. Without brand consistency, you may cause confusion amongst your potential and current customers and/or viewers. As you may know, it’s important to claim usernames across all social media platforms with your brand name.  In doing so, […]

3 Reasons Your Brand Needs Social Media

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Let’s get real for a minute. If your business is not on social media yet, you’re already failing pretty badly. Yes, it’s true that not all social media platforms are right for all businesses, but if you are not at least on Facebook and/or Twitter, I don’t even know what to say to you. However, […]

Bad Rhino Reading: 4 Steps to Building an Engaging Presence on Social Media

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Website: Social Media Examiner Article: 4 Steps to Building an Engaging Presence on Social Media  Shifting your thinking about what makes your brand successful can expand the content of your brand and undoubtedly catch the attention of prospective customers. See how this can be done in 4 easy steps! 1. Build a Targeted Community Construct […]