B2B

What Makes B2B Marketing Different from B2C (And Where Social Media Fits In)

SMClarke

Vincent Clarke is an inbound marketing analyst for USB Memory Direct, a B2B wholesaler of custom USB drives for promotional marketing. As a B2B marketer, he engages in social media, content strategy, and adapting mainstream B2C marketing techniques to B2B. Connect with him @_vhclarke.   . Business-to-business (B2B) and business-to-consumer (B2C) marketing involves two completely [...]

How to Take Advantage of Tumblr for B2B Marketing

Motivators Tumblr

Tumblr is one of today’s fastest-growing social networks. And with a global audience of more than 150 million people, it’s not surprising that companies are rushing to get on board. In fact, you’ll find a lot of your favorite brands are already on Tumblr, from DKNY to Dior. (See Social Fresh’s list of 60 brands [...]

3 Reasons B2B Companies Need to Take Advantage of YouTube

YouTube for B2B Image

Did you know that YouTube is one of the most-searched sites on the web, second only to Google? That’s right; although it’s famous for hosting viral videos like “Charlie bit my finger – again!” and “David After Dentist,” YouTube has also become a top resource for finding information on literally anything, from product demos to [...]

5 Tips for Bringing B2B to the Social Sphere

B2B

Amanda LaRiviere is writer, blogger and the Corporate Social Media Manager for Cassidy Turley. She spent much of her career on the road, as an international adventure travel guide, before making the decision that she was meant to be part of the creative think-tank that drives business. You can follow her latest adventures and tweet her @AmandaLaRiviere. [...]