B2B Video Marketing: Why B2B Companies Should Use YouTube

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Considering the videos you watch on YouTube, you might not think that it’s the right place for B2B companies to communicate. Isn’t it for videos of cute kittens and babies? But as online video consumption increases, YouTube is becoming a top online destination for everyone, including the B2B industry. Increasingly, video is proving it can engage users much more than […]

How Businesses Can Utilize SlideShare


While SlideShare was originally created to make it easier for employees to share information with one another, it’s since morphed into a unique social media platform. SlideShare is most similar to YouTube in that it allows users to share videos. But there’s more to it than that – users can also post and discuss webinars, […]

3 Quick and Dirty Social Tips for B2B Marketers


Erica Bell is the Social Media Specialist at Business.com. She also writes on number of topics including online marketing and shares small business tips. You can connect with Business.com on Facebook or Twitter!   . B2B businesses are continuing to break into social media spaces. Whether you’re a B2B or B2C business, there is a good […]

What Makes B2B Marketing Different from B2C (And Where Social Media Fits In)


Vincent Clarke is an inbound marketing analyst for USB Memory Direct, a B2B wholesaler of custom USB drives for promotional marketing. As a B2B marketer, he engages in social media, content strategy, and adapting mainstream B2C marketing techniques to B2B. Connect with him @_vhclarke.   . Business-to-business (B2B) and business-to-consumer (B2C) marketing involves two completely […]

How to Take Advantage of Tumblr for B2B Marketing

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Tumblr is one of today’s fastest-growing social networks. And with a global audience of more than 150 million people, it’s not surprising that companies are rushing to get on board. In fact, you’ll find a lot of your favorite brands are already on Tumblr, from DKNY to Dior. (See Social Fresh’s list of 60 brands […]