Advertising

Keyword Planning for Facebook Advertising: Alternatives to Google’s Keyword Tool

Facebook Keyword Planning

Without a keyword plan, it’s hard to plan any online marketing or advertising initiative — nearly impossible. Inbound marketing, on Facebook or any other site, depends upon solid SEO, which is based on strategic keyword planning and usage. Content still matters, but if the right words aren’t used in that content, words and phrases that […]

Social Media Trends for 2014 – Is Your Brand Ready For Them?

bad rhino social media

Cameron Joye is Community Manager, Brand Advocate and Thought Leader at Engagor, where she blogs regularly. She loves engaging with people the world over, so tweet her @Cameron_Joye! . . If all of the buzz social media has been getting in the month of January alone is any indication of what 2014 is going to be […]

Facebook Unveils Video Advertising

Screen Shot 2013-12-18 at 4.16.21 PM

In an effort to reach users by alternative means, Facebook has unveiled video advertisements to play in a user’s News Feed, set to launch Thursday. The ads are set to start appearing Thursday for web and mobile devices, and will play automatically – though sound may be toggled on and off by the user. Exact […]

The Wild Wild West of Online Video Ads – YouTube Advertising 101

web_illustration2

Since Google introduced pay-per-click (PPC) ads, the price of each click as steadily increased. I bet you didn’t know you could pay less than 10 cents for a click in its early days. Now, the same is true with Google’s TrueView Video ads (YouTube video ads). Yep – it’s the wild wild west out there, […]

Google+ Latest Social Media Site to Test Ads

GooglePlus-Logo-02

Today, Google Product Manager Eran Arkin announced that Google+ will soon begin testing advertisements. The ads, which are known as +Post ads, allow brands to take a piece of their public Google+ content and turn it into an ad, according to Arkin. “Bringing together the sharing capabilities of Google+ and the reach of our ad […]