Why Did Twitter Do Away with User Backgrounds?

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  In case you missed it, Twitter caused quite a stir earlier this week when they removed user backgrounds from Cover photos are still in tact, but the imagery users typically see on the side panels of are now a white/light blue color. Why the change? No one knows for sure, although the background is still […]

Should Facebook’s Floating Videos Feature Make YouTube Nervous?

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According to The Next Web, Facebook has been testing a “Floating Videos” feature that allows users to simultaneously watch videos and scroll through their News Feed with the click of a button. Essentially, this button would allow videos to be moved anywhere on the screen while users scroll through recent the latest updates from their friends and […]

How To Make Money Using Facebook Ads — Client Case Study

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There is money to be made using Facebook advertising, and I’m going to prove it to you. Here’s a quick video showing how we’ve seen early success with an advertising budget to sell apparel for one of our clients. I’ll outline exactly what we did and some tips for you below the video. How To […]

Just Announced: Twitter’s Audience Insights Tool

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Today, Twitter announced a new tool called Audience Insights that aims to help marketers and advertisers alike better understand their audiences on Twitter. The tool will now provide advertisers extremely detailed information about their customers, ranging from lifestyle and interests to TV viewing behavior. Since Audience Insights provides valuable details about the people who are […]

What You Should Know About the New Hootsuite Ads Tool

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If you spend a lot of time creating ads on Facebook, you’ll want to listen up. Hootsuite has anounced a brand new ads tool that aims to help business owners create high-performing ads in just two clicks. Hootsuite, well known for their social media dashboard, wants to help businesses save time and money and take […]