Advertising

Facebook Ads: Rolling Out in Threes

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Earlier this week, Facebook has been posting ads on users’ news feeds as part of a three-in-one package that’s billed as “Pages You Might Like.”

Why Colors Matter for Brands Across Their Social Networks

Colors

“Brands and colour are inextricably linked because colour offers an instantaneous method for conveying meaning and message without words.” Over the past couple of decades, psychologists have really studied the influence color can have, both on mood, outlook, and more particularly on purchasing choices.   That’s because color can have an impact on emotion, and whether [...]

Are Social Media Ads Worth a Click?

SocialMediaAdvertising

Unless you’ve been living under a proverbial rock, you have probably seen an article like this one, which talks about General Motors ditching Facebook Ads because they felt they were ineffective (a choice that they have since reversed, by the way). The question is, are Facebook and other social media ads truly ineffective or are [...]