Advertising

The Rise of 2nd Screen Viewer Engagement & It’s Implications for Advertisers

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#200532276-001 / gettyimages.com The first time I heard the term “second-screen viewing” or “second-screen viewer,” I rolled my eyes. We have been watching TV and eating, reading, doing homework, “studying,” emailing with clients, etc. for as long as the TV tray has existed. But what we haven’t experienced for decades is the ability to track […]

Instagram Tests Video Advertisements

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According to SimplyMeasured.com, as Instagram has been doing with pictures, now the social media powerhouse is delicately testing their new video advertisements for businesses such as Levi’s, Starwood and Taco Bell. With the advent of this new branding tool, businesses who choose to advertise on Instagram now have an opportunity to tell even more of […]

Keyword Planning for Facebook Advertising: Alternatives to Google’s Keyword Tool

Facebook Keyword Planning

Without a keyword plan, it’s hard to plan any online marketing or advertising initiative — nearly impossible. Inbound marketing, on Facebook or any other site, depends upon solid SEO, which is based on strategic keyword planning and usage. Content still matters, but if the right words aren’t used in that content, words and phrases that […]

Social Media Trends for 2014 – Is Your Brand Ready For Them?

bad rhino social media

Cameron Joye is Community Manager, Brand Advocate and Thought Leader at Engagor, where she blogs regularly. She loves engaging with people the world over, so tweet her @Cameron_Joye! . . If all of the buzz social media has been getting in the month of January alone is any indication of what 2014 is going to be […]

Facebook Unveils Video Advertising

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In an effort to reach users by alternative means, Facebook has unveiled video advertisements to play in a user’s News Feed, set to launch Thursday. The ads are set to start appearing Thursday for web and mobile devices, and will play automatically – though sound may be toggled on and off by the user. Exact […]