Advertising

How Businesses Can Use Facebook to Their Advantage

Screen Shot 2014-10-07 at 2.58.53 PM

#145035898 / gettyimages.com When you own a business, you want to do what you can to market your products and services and do so in an affordable manner, right? Facebook is a way to do so. This type of social media option has all that you need to get your products and services out there […]

3 Reasons You Should Still Advertise on Facebook

Screen Shot 2014-07-29 at 12.18.17 PM

  I think its safe to say social media is a big part of most people’s lives these days. Because of this, social media marketing is a huge part of any brand’s overall marketing strategy. Facebook has been the reigning king of social media for a while. However, recently the reach of business pages has […]

The Rise of 2nd Screen Viewer Engagement & It’s Implications for Advertisers

Screen Shot 2014-05-20 at 1.43.10 PM

#200532276-001 / gettyimages.com The first time I heard the term “second-screen viewing” or “second-screen viewer,” I rolled my eyes. We have been watching TV and eating, reading, doing homework, “studying,” emailing with clients, etc. for as long as the TV tray has existed. But what we haven’t experienced for decades is the ability to track […]

Instagram Tests Video Advertisements

Screen Shot 2014-04-30 at 2.55.58 PM

According to SimplyMeasured.com, as Instagram has been doing with pictures, now the social media powerhouse is delicately testing their new video advertisements for businesses such as Levi’s, Starwood and Taco Bell. With the advent of this new branding tool, businesses who choose to advertise on Instagram now have an opportunity to tell even more of […]

Keyword Planning for Facebook Advertising: Alternatives to Google’s Keyword Tool

Facebook Keyword Planning

Without a keyword plan, it’s hard to plan any online marketing or advertising initiative — nearly impossible. Inbound marketing, on Facebook or any other site, depends upon solid SEO, which is based on strategic keyword planning and usage. Content still matters, but if the right words aren’t used in that content, words and phrases that […]