5 Strategies That Make Managing Multiple Social Media Accounts a Breeze

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Lesya Liu is a blogger at The Social Media Current, a photographer and a social media expert. Her passion lies in art and marketing (and combining the two). You can find her on Twitter: @LesyaLiu.    . My daily job responsibilities include managing more than 30 social media accounts. No, I’m not kidding you. I work for […]

Just Announced: Twitter’s Audience Insights Tool

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Today, Twitter announced a new tool called Audience Insights that aims to help marketers and advertisers alike better understand their audiences on Twitter. The tool will now provide advertisers extremely detailed information about their customers, ranging from lifestyle and interests to TV viewing behavior. Since Audience Insights provides valuable details about the people who are […]

What You Should Know About the New Hootsuite Ads Tool

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If you spend a lot of time creating ads on Facebook, you’ll want to listen up. Hootsuite has anounced a brand new ads tool that aims to help business owners create high-performing ads in just two clicks. Hootsuite, well known for their social media dashboard, wants to help businesses save time and money and take […]

Debut of Instant Articles Means Better Storytelling on Facebook

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With the debut of Instant Articles, Facebook has found a way for users to read stories and watch videos from their favorite publishers within the friendly confines of Facebook. Yes, it’s true – users no longer have to leave the network to read articles from publishers such as National Geographic and The New York Times.  Since […]

How to Choose the Social Media Platform That’s Right for Your Small Business

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Social media is no longer something you can choose to be a part of or not; it’s a necessity. Whether you’re small business or big, you absolutely need some kind of social presence. The problem is, there are so many networks out there it can be terrifying when you have to narrow things down, especially […]