Social Awareness on Social Media: Should a Business Be Involved?

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What stance should your business take on social issues? We are constantly reading about social issues and awareness on various Social Media platforms. It’s not necessarily due to a rise in these issues, but the wider availability to hear and read about them online and in other media outlets. Social media gives the everyday user […]

Learning from Social Media Failures

LEARNING

The vast reach of social media often means it can help a brand make a huge impact, much like Oreo did when its marketing team posted a witty Tweet to correspond with a power outage during the Super Bowl. However, the pendulum of influence can also swing in the opposite direction, causing some brands to […]

Facebook Forces Messenger App

Facebook

Facebook has been encouraging that its users move to Facebook Messenger (and now the encouragement has stopped). iOS and Android Facebook App users are now forced to download Facebook Messenger if they’d like to receiver or send messages to their Facebook friends. An Email sent on Monday by Facebook announced that messages would no longer be […]

Social Media Marketing Tips for Businesses in the Retail Sector

Retail

The retail industry is one where competition is fierce. There are many retailers, large and small, which find themselves battling other companies and corporations to be number one. With social media in full force these days, it stands to reason that many retail companies have chosen this method as their marketing strategy of choice. If […]

3 Reasons You Should Still Advertise on Facebook

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  I think its safe to say social media is a big part of most people’s lives these days. Because of this, social media marketing is a huge part of any brand’s overall marketing strategy. Facebook has been the reigning king of social media for a while. However, recently the reach of business pages has […]