Facebook’s algorithm changes again

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While this change should not greatly affect the reach of posted content to Facebook, the algorithm has without a doubt changed. The first aspect of the news feed algorithm change deals with “trending topics.” If a users Facebook friends are all talking about a common topic (Miley Cyrus, Ray Rice, ISIS, etc.) the topic will […]

Say it again, again and again – but say it differently

#475967797 / gettyimages.com When it comes to getting your message across in advertising, we know we need multiple touch points. Your prospective customer/client needs to hear your message over and over. But when it comes to social media, your message needs to be different. And I’m not referring to your various blog posts. I’m thinking […]

10 Most Useful Chrome Plugins for Social Media Marketers

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We have a lot to do every day. Compose tweets. Post tweets. Respond to tweets. Measure impact of tweets. Wash, rinse, and repeat for: Facebook. LinkedIn. Google+. Pinterest. Instagram. Vine. I could go on, but I’m about to give myself a panic attack and want to save you from that. So, yeah. Social media marketing? […]

Facebook testing self-destructing posts

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Facebook is testing a new feature which allows people to publish a post but schedule how long it appears on their Facebook for. Users are able to set a time when they want the post to disappear from their timeline. The post can last from 1 hour to 7 days, which is called “Choose Expiration”.  […]

How Un-Flashy Companies Can Have Great Social Media

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  Let’s face it: when you sell a fun product, like cars or pizza or clothing, it’s not too hard to have fun social media accounts. You can talk about the latest apps that can be integrated with your car’s stereo system, or send out a coupon for a two-for-Tuesday deal on pies, or tweet […]