Why Your Twitter Strategy May Be Hurting Your Brand

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If you’re on Twitter, chances are you fall into one of a variety of categories when it comes to usage. For some it’s a listening tool and a means to gather information on news and trending topics. For others, Twitter is a social platform used for interaction personally or professionally on a daily basis. No […]

Twitter Changes Advertising Via New Analytics Homepage

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Twitter is now trying to make it easier for people to promote their businesses. As of March 12th businesses will have a new type of homepage for reviewing analytics, according to The Next Web. Companies will now have access to a view of their Twitter account’s activity, including: The amount of times you have tweeted along with how […]

Facebook is Removing Deactivated Profiles to Make Page Likes More Relevant

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Facebook wants to show business owners that their data is consistent and up-to-date by removing memorialized and deactivated profiles from Pages’ like counts, according to a Facebook for Business post. Facebook acknowledges that pages will see “small dips” in likes over the next few weeks, but also emphasizes that these changes will be beneficial. The company states […]

The Power of Using Testimonials on Your Website – And How to Do It

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If you go to any business’ website, you’ll likely read copy that spells out how the company sells cutting-edge products that are way better than those of their competitors. They probably say they have great customer service and low prices. With so many organizations saying the exact same thing, it can be difficult for customers […]

Sponsored Content on Instagram to Appear in Carousel Format

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Video: A New Way for Brands to Tell Stories on Instagram from Instagram on Vimeo. Looking to help advertisers better tell their brand’s story on the platform, Instagram has announced that sponsored content will soon start to appear in a “carousel.” Instead of just one image, advertisers can post four unique images that users are able […]