How to Spark Social Activity by Creating an Engaging Tweet

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#185075141 / gettyimages.com So by now you should know that your company should be on Twitter. If not, call me. I’ll explain it to you again. The next step is making sure twitter is actually working for you. Getting your audience to engage with your tweets is key. You want people paying attention to what […]

The Rise of 2nd Screen Viewer Engagement & It’s Implications for Advertisers

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#200532276-001 / gettyimages.com The first time I heard the term “second-screen viewing” or “second-screen viewer,” I rolled my eyes. We have been watching TV and eating, reading, doing homework, “studying,” emailing with clients, etc. for as long as the TV tray has existed. But what we haven’t experienced for decades is the ability to track […]

How to Use LinkedIn for Lead Generation for Your Small Business

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Tiffany Winbush is the Social Media Manager for Hiscox USA insurance, responsible for driving social media engagement and publishing the Hiscox Small Business blog. Tiffany lives in NYC with her tech entrepreneur husband and one year-old daughter. She is passionate about empowering women and girls and volunteers regularly with the over 100 year-old public service organization […]

Capitalizing on Newsjacking Benefits Your Marketing Efforts

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#175390693 / gettyimages.com Marketing has a lot of buzzwords.  If there’s one you should remember, it is newsjacking.  Newsjacking is process that can help you with inbound marketing techniques, such as blogging.  So, what exactly is newsjacking? Let’s dig a little deeper. What Is Newsjacking? In a nutshell: When a news story goes viral and […]

5 Tips to Engage Your Community on Social Media

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Ashley Ashbee is a blogger, communications freelancer and a supporter of numerous social causes and independent artists. You can find her on Twitter @cartooninperson and on her blog Beyond Passing Time.    . A community is a group of people who connect with each other to provide support for a mutual interest or need. We all belong to […]