Practicing Good Customer Service On Your Social Media Pages

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#164383304 / gettyimages.com Customer service has evolved over the years, going from face-to-face to postal mail to telephone to email to live chat, and now into the realm of Social Media. Good customer service is about providing a positive, helpful experience. Giving your customers excellent service, whether they have questions, concerns, complaints, or even praise […]

Facebook Unveils Nearby Friends

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Prior to Facebook’s highly publicized purchase of WhatsApp and Instagram, in 2012, Mark Zuckerberg’s multi-billion dollar company bought the location based app Glancee. Now, two years after the purchase, in typical Facebook fashion, it’s going to get creepier over the next few weeks with its launch of its new feature, Nearby Friends. Following in the […]

9 Reasons Why Email was the Original Social Media

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So I woke up this morning and, not unlike most of you reading, one of the first things I did was grab my phone and check emails. Now, over the past 15 years of starting and running businesses, I’ve trained (or maybe forced) my body and mind to adapt and become able to run effectively […]

4 How To’s for Using Hashtags on Twitter

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Jen Diehl is a soon-to-be graduate of Penn State University. Originally from Limerick, Pa., Jen decided to pursue her college career at Penn State for the abundance of networking and involvement opportunities. Jen studies public relations at Penn State and focuses on a minor area of study in event planning. You can tweet at Jen (@WhtsTheDiehlio) or […]

3 Tips To Maintain Brand Consistency Online

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Countless social media platforms and inbound marketing strategies can make it hard to maintain brand consistency across all formats. Without brand consistency, you may cause confusion amongst your potential and current customers and/or viewers. As you may know, it’s important to claim usernames across all social media platforms with your brand name.  In doing so, […]