Summer Reading: 5 Books to Increase Your Social Media Knowledge

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Use downtime during the summer to catch up on your business reading list. Summer is here, and that usually means a slowdown in workload for most small business owners. The summer is a great time to rejuvenate. Taking a vacation from your small business is one way to renew yourself. Another way is to increase […]

Get to Know New Bad Rhino Intern Nicholas Honyak!

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Hey there! Name’s Nicholas Honyak, I’ve taken a winding path from chemical engineering, to business economics. Though I ultimately decided Multivariate Calculus II and the like weren’t for me, I’m a lover of everything science and technology. These days I work full-time at plannedgiving.com doing administrative and web development work. I’m attending West Chester University […]

Events & Social Media: 15 Tips to Engage Before, During & After an Event

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Incorporating social media into your nonprofit event, or any event for that matter, is a great way to build relationships with your audience in a comfortable format. It’s also a great way to ramp up an event and keep the conversations alive after everyone goes home. But, being truly engaging with live events means more than […]

Quit These 3 Hashtag Habits

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#162912372 / gettyimages.com   One of the most effective tools online to expand the reach of content is the hashtag. When used correctly, it often fosters communities by connecting people with shared interests or backgrounds. Effective hashtags have two qualities: many people use them and use them relevantly; many people search them, then follow and […]

The Art Of Social Listening

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When we hear the term, “social listening”, we often think of monitoring social media channels, blogs and other places consumers frequent and express opinions. The purpose is to collect data on their behavior and buying habits in order to prepare a solid marketing strategy. But the topic of this post is the “art” of social […]