4 Tips for Using Twitter to Generate Leads for Your Small Business

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  #186871887 / gettyimages.com Social media is a solid strategy for generating new leads and ultimately gaining new customers for your small business. When you think of social media platforms to use to gain new customers, Twitter may not immediately come to mind. Instead, you may think of LinkedIn as the ultimate lead generating tool […]

Bad Rhino Reading: 4 Things to Know About Infographics

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Website: Social Media Examiner Article: Infographics: Everything You Need to Know It’s all about visuals. When it comes to infographics, when there is a good one it speaks volumes. A graphic can completely transform a post from a bland page of text to a rich, eye-appealing piece of work. Here are 4 things to know […]

The Importance of Having a Risk Management Plan in Place 

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  #484714983 / gettyimages.com Managing your business’ online presence involves more than just managing your social media sites and online communities. Keeping an eagle eye on all online mentions is important and can be a daunting task. When you leave your house for an extended period of time, you take the necessary precautions to make […]

Facebook’s algorithm changes again

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While this change should not greatly affect the reach of posted content to Facebook, the algorithm has without a doubt changed. The first aspect of the news feed algorithm change deals with “trending topics.” If a users Facebook friends are all talking about a common topic (Miley Cyrus, Ray Rice, ISIS, etc.) the topic will […]

Social Advertising: Say It Again and Again, but Say It Differently

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#475967797 / gettyimages.com When it comes to getting your message across in advertising, we know we need multiple touch points. Your prospective customer/client needs to hear your message over and over. But when it comes to social media, your message needs to be different. And I’m not referring to your various blog posts. I’m thinking […]