Case Study

How the 70/20/10 Rule Applies to Social Content

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Marc Vasquez is the Interactive Marketing Manager at UMB Financial Corporation. Marc is also the 2014 Greater Kansas City PRSA chapter president. When he’s not doing one of those two things, you can find him @vasquez007. .   I’ve never thought of myself as a hero. In fact, I’m more of a sidekick. Since I can remember, my 7-year-old son doesn’t […]

Social Media Strategies for Specialty Boutiques

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#181215199 / gettyimages.com Specialty boutiques are retailers you will find in all locations these days, cities and suburbs alike. There is a competitive feature regarding these types of shops, especially amongst those in the same area which deal in the same types of products. For this reason, marketing is extremely important. Fortunately, there are many […]

Strategy bricks: Why social media is mortar not brick

    #170535686 / gettyimages.com In many agencies and organizations when it comes to planning you can normally find a time-honored tradition known as – the 360˚ plan. If you’re unfamiliar with it, this is your lucky day. Please allow me to give you the dime tour. To build the 360˚ plan, one starts in […]

Why Social Media is Mortar, Not Brick

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    #170535686 / gettyimages.com   In many agencies and organizations when it comes to planning you can normally find a time-honored tradition known as – the 360˚ plan. If you’re unfamiliar with it, this is your lucky day. Please allow me to give you the dime tour. To build the 360˚ plan, one starts […]

How Businesses Can Use Facebook to Their Advantage

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#145035898 / gettyimages.com When you own a business, you want to do what you can to market your products and services and do so in an affordable manner, right? Facebook is a way to do so. This type of social media option has all that you need to get your products and services out there […]