Case Study

Standout Summer Social Media Campaigns

jones soda

OK, it’s technically still spring. But many brands are already knee-deep in their summer social media campaigns. Let’s take a look at some of the companies that have stood out so far: “Jonesin’ for a Fiat 500e” by Jones Soda Co. & Fiat Whether or not you drink Jones Soda, you’ve seen its bottles. You [...]

Maxing Out with SMB Social Media

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Erica Bell is the Social Media Specialist at Business.com. She also writes on number of topics including online marketing and shares small business tips. You can connect with Business.com on Facebook or Twitter!   . A recent social marketing report surveyed more than 3,000 marketers to discover the current role of social media, how marketers are using the various [...]

Social Media Voices That You Should Listen to

google plus

Scott Murray is the Social Learning Evangelist for TrainUp.com, the web’s largest career marketplace.  He is also a contributor to the Training Insights Blog, a series of blogs dedicated to career and professional development.     There are a variety of good blogs and videos out there today that give advice on social media.  However, [...]

Social Media in an Hour a Day: You’re Being Lied To

bad rhino social media

We’ve all seen or heard from a social media “guru” (that title in and of itself should scare you!) that your company can achieve social media success in an hour a day or less. I’m here to tell you that’s just plain BS. Can you maintain social media in under an hour a day? Sure, [...]

Data-Based Advertising: Targeting with Facebook Partner Categories

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Allie Wassum is the Social Media Strategist at db&r and blogger for sixstoriesup.com. She has a passion for #social media, bbq, the tarheels and would love to help answer your questions about social strategy, ROI, Facebook advertising etc. Tweet her @social_allie.     When isn’t Facebook in the news? It seems that, no matter what, [...]