Case Study

5 Brands That Are Killing It on Pinterest

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If you thought Pinterest was mostly a tool for making people feel inspired about things from hairstyles to crafts, that’s a little short-sighted. It can also be a powerful marketing machine, as long as you have a thorough understanding of your product and audience. Here are five brands that are making Pinterest work wonders for […]

Why Separating Social Channels Might Be Your Best Idea Yet

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Lesya Liu is a blogger at The Social Media Current, a photographer and a social media expert. Her passion lies in art and marketing (and combining the two). You can find her on Twitter: @LesyaLiu.    . In my previous blog post, I discussed how to manage multiple social accounts of the same brand. But why is it […]

How To Make Money Using Facebook Ads — Client Case Study

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There is money to be made using Facebook advertising, and I’m going to prove it to you. Here’s a quick video showing how we’ve seen early success with an advertising budget to sell apparel for one of our clients. I’ll outline exactly what we did and some tips for you below the video. How To […]

How to Optimize Your LinkedIn Profile


  LinkedIn is one of the most popular social networking site for professionals. It’s the perfect place to make new connections and further your career. However, you can only benefit from LinkedIn if you use your profile the right way. How do you optimize your LinkedIn profile to get most from it? What are prospective […]

5 Social Media Strategies Your Business Needs to Utilize in 2015


Heather Gjerde is a social media marketing professional based in San Diego, California. She currently manages social media for a health care organization and has experience in a variety of direct to consumer brands. Learn more by visiting Heather’s website, and you can also follow her on Twitter and connect with her on LinkedIn.     . New businesses […]