Case Study

4 Ways Ambassadors Benefit Your Online Brand

Screen Shot 2015-02-25 at 5.09.21 PM

Every brand wants people on their side who are enthusiastic about them. They want people who take their enthusiasm to the next level by showing their loyalty to your brand through their words and actions. These are brand ambassadors and they are valuable to your brand. They shape your image in the eyes of your […]

Reputation Management and Social Media: Handling Disgruntled Customers Online

Screen Shot 2015-02-16 at 2.22.24 PM

“When you’re attacked on social media, it can feel like the community has already made its mind up about you until you can prove your innocence,” writes Ellyn Angelotti, interactivity editor and adjunct faculty at the Poynter Institute for Media. “People can just be downright mean.” “That’s terrible,” you say. “People like that have problems,” you […]

Top Social Media Strategies for Event Venues

Screen Shot 2015-02-10 at 2.34.55 PM

Social media works well for all industry types. Event venues, in particular, can benefit from social media. Whether your venue caters to concerts or is more suitable for corporate conferences, social media will improve your marketing capabilities and get the word out on your particular establishment. View image | gettyimages.com Social Media Methods Which Produce […]

How SEO and Content Marketing Can Help Your Small Business

Screen Shot 2015-02-04 at 10.51.01 AM

Ivan Serrano is a journalist living in the Bay Area of California. His areas of expertise lie in social media, marketing and business. If Ivan isn’t exhausting his hands typing up another article, he’ll probably be found wandering the streets practicing his photography, or watching his favorite sports teams and yelling at the television. Follow him on Twitter here.  […]

5 Tips for Becoming a Social Business on Twitter

WF Presentation

Twitter has become the place to connect, converse, and build relationships. With its fast paced, real-time action, it forces you to say what’s really necessary in 140 characters. If your business is on Twitter, but how do you get noticed? You can’t stop the Twitter feed or slow it down so your fans don’t miss […]