Case Study

Quit These 3 Hashtag Habits

Screen Shot 2014-07-14 at 8.36.14 AM

#162912372 / gettyimages.com   One of the most effective tools online to expand the reach of content is the hashtag. When used correctly, it often fosters communities by connecting people with shared interests or backgrounds. Effective hashtags have two qualities: many people use them and use them relevantly; many people search them, then follow and […]

The Art Of Social Listening

Screen Shot 2014-07-08 at 12.51.52 AM

When we hear the term, “social listening”, we often think of monitoring social media channels, blogs and other places consumers frequent and express opinions. The purpose is to collect data on their behavior and buying habits in order to prepare a solid marketing strategy. But the topic of this post is the “art” of social […]

5 Facebook Marketing Skills to Master

Screen Shot 2014-06-22 at 10.11.13 PM

Lets be honest, Facebook can be a real pain. But it can also be an awesome source of engagement and activity that can lead to new leads, sales, and fans for your business. Understanding what to post, when to post, which posts are working, which posts are not working, who is seeing your posts, and […]

3 Types of Small Business Content to Share on Social Media

Screen Shot 2014-06-17 at 11.59.31 AM

Having a solid social media strategy for your small business is important. But even if you’ve spent countless of hours perfecting your strategy, none of that matters if you don’t share the right content with your followers. Content that’s going to grab their attention, encourage them to come back for more of it and share […]

Social Selling: The Key to Improving Your Sales

Screen Shot 2014-06-14 at 3.16.54 PM

#164900257 / gettyimages.com HubSpot.com defines social selling as “when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.”  However, I believe it’s even more than that. Sales is all about relationships. Social media is the […]