Case Study

More Facebook Privacy Stuff… Really?

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Holy cow, the Internet has been exploding with crazy-talk about the fact that Facebook is now forcing us to use the separate Messenger app! Let me first clarify that I am not a huge fan of defending Facebook, but lately it seems like everyone I know on Facebook is complaining. The crazy thing is; most […]

Twitter Feed Now Showing Accounts You Don’t Follow

TWITTER

Just a couple months after Twitter attempted to help users rid their feeds of content they didn’t want to see, (with the advent of the “Mute” feature) Twitter now is finding another way to make the feed louder. Twitter is currently testing the showing of tweets from users you do not follow, but that your followers follow. […]

Social Awareness on Social Media: Should a Business Be Involved?

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What stance should your business take on social issues? We are constantly reading about social issues and awareness on various Social Media platforms. It’s not necessarily due to a rise in these issues, but the wider availability to hear and read about them online and in other media outlets. Social media gives the everyday user […]

3 Reasons You Should Still Advertise on Facebook

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  I think its safe to say social media is a big part of most people’s lives these days. Because of this, social media marketing is a huge part of any brand’s overall marketing strategy. Facebook has been the reigning king of social media for a while. However, recently the reach of business pages has […]

Let’s Do Away with “Great Content”

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It could just be the blogs I visit, or maybe it is a certain time of the year, but for some reason, it seems I’ve read quite a few marketing and business development-focused posts recently about the need to produce “great content.” When I read these posts, I get all kinds of how-to’s and suggestions […]