Case Study

Let’s Do Away with “Great Content”

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It could just be the blogs I visit, or maybe it is a certain time of the year, but for some reason, it seems I’ve read quite a few marketing and business development-focused posts recently about the need to produce “great content.” When I read these posts, I get all kinds of how-to’s and suggestions […]

Quit These 3 Hashtag Habits

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#162912372 / gettyimages.com   One of the most effective tools online to expand the reach of content is the hashtag. When used correctly, it often fosters communities by connecting people with shared interests or backgrounds. Effective hashtags have two qualities: many people use them and use them relevantly; many people search them, then follow and […]

The Art Of Social Listening

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When we hear the term, “social listening”, we often think of monitoring social media channels, blogs and other places consumers frequent and express opinions. The purpose is to collect data on their behavior and buying habits in order to prepare a solid marketing strategy. But the topic of this post is the “art” of social […]

5 Facebook Marketing Skills to Master

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Lets be honest, Facebook can be a real pain. But it can also be an awesome source of engagement and activity that can lead to new leads, sales, and fans for your business. Understanding what to post, when to post, which posts are working, which posts are not working, who is seeing your posts, and […]

3 Types of Small Business Content to Share on Social Media

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Having a solid social media strategy for your small business is important. But even if you’ve spent countless of hours perfecting your strategy, none of that matters if you don’t share the right content with your followers. Content that’s going to grab their attention, encourage them to come back for more of it and share […]