Case Study

Strategy bricks: Why social media is mortar not brick

Screen Shot 2014-10-16 at 1.01.57 PM

    #170535686 / gettyimages.com   In many agencies and organizations when it comes to planning you can normally find a time-honored tradition known as – the 360˚ plan. If you’re unfamiliar with it, this is your lucky day. Please allow me to give you the dime tour. To build the 360˚ plan, one starts […]

How Businesses Can Use Facebook to Their Advantage

Screen Shot 2014-10-07 at 2.58.53 PM

#145035898 / gettyimages.com When you own a business, you want to do what you can to market your products and services and do so in an affordable manner, right? Facebook is a way to do so. This type of social media option has all that you need to get your products and services out there […]

Say it again, again and again – but say it differently

#475967797 / gettyimages.com When it comes to getting your message across in advertising, we know we need multiple touch points. Your prospective customer/client needs to hear your message over and over. But when it comes to social media, your message needs to be different. And I’m not referring to your various blog posts. I’m thinking […]

Are You Using Social Monitoring to Tomorrow’s Standards?

SOCIAL MONITORING

As companies and organizations have begun to embrace social media, they have been “listening” to what customers are saying about their brand. This has been an effective channel for understanding their customers’ perception of their services and products. This approach has also allowed companies to address service issues in a more responsive way when customers […]

What Every Business Needs In Their Marketing Toolkit

Screen Shot 2014-08-27 at 6.14.27 PM

Annaliese Henwood is the Content Marketing Specialist with Virtual Forge, Inc. Follow her on Twitter for marketing tips and advice. . . What is supposed to be in a marketing toolkit? It honestly depends on who your target audience is, but there are some things every business and organization needs to consider adding: An online presence A […]