Case Study

Virtual Currency and Social Media

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If you’re at all keeping up with the world of cryptocurrency (gotta love that word), then you’ve probably watched its up-and-downs, including skyrocketing values, friends in bad places (Silk Road), and worldwide rulings across the board. Most of this is related to bitcoin, the favorite virtual currency, but there are a number of virtual or […]

The Early Adopter Effect and It’s Implications for Non Mega-Brands

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A few weeks ago I read an interesting study by Business Insider about brands that “get there first” (so to speak) when it comes to new social networks. They found that there’s a positive relationship between being an early adopter and a brand’s audience size. Basically, the brands who created their profiles on a new social […]

3 Reasons Your Brand Needs Social Media

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Let’s get real for a minute. If your business is not on social media yet, you’re already failing pretty badly. Yes, it’s true that not all social media platforms are right for all businesses, but if you are not at least on Facebook and/or Twitter, I don’t even know what to say to you. However, […]

Best Social Media Practices For Small Businesses

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Kristen Kwiatkowski is a freelance writer based in the Philadelphia area. When not writing about social media and SEO practices, Kristen enjoys writing about local charity events, style and food and wine topics. Follow Kristen on Twitter: @sunflowerdali11. . . Social media is a necessary tool for businesses of all sizes. Small businesses, in particular, can […]

Surprise! From Hidden Camera to Viral Video Sensation

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If you weren’t raised on the moon, chances are you’ve seen hidden camera shows, such as Punk’d, Spy TV and, of course, Candid Camera.  These semi-staged shows entertained millions by pranking or surprising an unknowing participant- catching the whole affair on camera.  In several markets, especially the entertainment industry, ‘candid’ videos have emerged as a […]