Case Study

4 LinkedIn Publishing Tips to Wow Your Network

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How much time do you spend on LinkedIn? Since they’ve opened their publishing platform up to anyone, I’ve noticed myself on there a lot more. I’ll get a notification that someone in my network has published a new post and take a few minutes to look at it. Next thing I know, I’ve spent an […]

Insta-Takeaways from #ShoutletIG

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Megan Ingenbrandt is the PR Specialist for eZanga.com and a graduate of Neumann University where she studied Communications & Media Studies with a focus in radio. She’s a huge Buffalo Sabres fan, and has never met a cup of coffee she hasn’t liked. . Instagram isn’t just for selfies anymore. Emily Zei, Digital Marketing guru […]

How the 70/20/10 Rule Applies to Social Content

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Marc Vasquez is the Interactive Marketing Manager at UMB Financial Corporation. Marc is also the 2014 Greater Kansas City PRSA chapter president. When he’s not doing one of those two things, you can find him @vasquez007. .   I’ve never thought of myself as a hero. In fact, I’m more of a sidekick. Since I can remember, my 7-year-old son doesn’t […]

Social Media Strategies for Specialty Boutiques

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#181215199 / gettyimages.com Specialty boutiques are retailers you will find in all locations these days, cities and suburbs alike. There is a competitive feature regarding these types of shops, especially amongst those in the same area which deal in the same types of products. For this reason, marketing is extremely important. Fortunately, there are many […]

Strategy bricks: Why social media is mortar not brick

    #170535686 / gettyimages.com In many agencies and organizations when it comes to planning you can normally find a time-honored tradition known as – the 360˚ plan. If you’re unfamiliar with it, this is your lucky day. Please allow me to give you the dime tour. To build the 360˚ plan, one starts in […]