Teri Kojetin

Monthly contributor, Teri Kojetin is passionate about social media, books and writing. She writes for Snoos.ws, an industry blog powered by ICUC and is their Marketing Coordinator. She is the Social Media Director at Ebook Editor. And she writes regularly for her own blog, Owly Insights. Teri can be found on Twitter @TeriMKojetin and @TheEbookEditor.

Teri has written 11 awesome articles.


4 Stepping Stones to Authenticity on Social Media

SteppingStones

Authenticity brings to mind behavior that can be described as genuine and being real, which leads to trustworthiness. It’s about being who you really are. Companies that want to gain loyalty and trust need to be who they say they are. They are offering themselves to their customers, claiming to be or do something specific. [...]

Putting Out a Fire on Social Media Before Your Reputation is Damaged

fighting fire

After numerous social media blunders going viral in the past months, now, more than ever brands and businesses must take a proactive stance on their social media and blog sites. Monitoring your content and what is being said about you is imperative if you want to stamp out the embers of negativity and disruption before [...]

How Internet Memes Can be Utilized in a Social Business Strategy

Punxsutawney Phil

Memes (pronounced the same as “seams”) have been around for years. According to Wikipedia, an Internet meme “is a concept that spreads from person to person via the Internet. The concept of a meme was defined and described by Richard Dawkins in 1976, as an attempt to explain the way cultural information spreads.” Memes can [...]

Using Visual Storytelling to Promote Your Business

Screen Shot 2013-02-19 at 10.50.58 AM

We have become a people that live for the image. We take photos of everything, from life-changing events, to food, trips, people and anything else that strikes our fancy. And we don’t just take them for our own personal collection. We share them widely on the Internet on social platforms such as Facebook, Pinterest, Instagram, [...]

5 Social Media Communities for Authors and Readers

eBook

Social media communities are not the same as social networks. They’re online communities that consist of people whose only connection is a similar interest (i.e. minimalism), a cause or project (i.e. green living), or often a craft or hobby (i.e. photography). In an online community, members can post content and engage with each other. In [...]

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