Teri Kojetin

Monthly contributor Teri Kojetin is passionate about social media and writing. Teri is the Social Media & Community Coordinator for ICUC, assisting with their social media sites and company publications. She writes for The Way We C It, an industry blog powered by ICUC. She also writes regularly for her own blog, Walking In Color. Teri is based in Minneapolis, Minnesota, USA where she lives with her husband and spends time on creative outlets such as writing, art and crafts. Connect with Teri through Twitter: @TeriMKojetin.

Teri has written 25 awesome articles.


The Art Of Social Listening

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When we hear the term, “social listening”, we often think of monitoring social media channels, blogs and other places consumers frequent and express opinions. The purpose is to collect data on their behavior and buying habits in order to prepare a solid marketing strategy. But the topic of this post is the “art” of social […]

Branding Your Company Image on Social Media

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What story does your brand tell? As a company, you may think you are the one who determines how customers view you, but in the reality of social media today, it is often the customer who determines what your brand says about you. Your brand image reflects the personality of your company or product. It gives […]

How You Can Benefit From Social Media Influencers

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There’s lots of buzz on the Internet about finding and engaging with industry influencers. We see lists of influencers, are encouraged to connect with them, and even strive to become an influencer ourselves. It’s often stressed online, that if you want your company blog to get noticed and talked about, you have to know influencers […]

Practicing Good Customer Service On Your Social Media Pages

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#164383304 / gettyimages.com Customer service has evolved over the years, going from face-to-face to postal mail to telephone to email to live chat, and now into the realm of Social Media. Good customer service is about providing a positive, helpful experience. Giving your customers excellent service, whether they have questions, concerns, complaints, or even praise […]

Increasing Engagement Through Content Marketing: 4 Questions to Ask Yourself

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Jay Baer states that a “lack of chatter isn’t a reason for your company to remain on the sidelines. Rather, it’s a signal that you need to make the first move.” Your content communicates with your followers and customers. Is your audience hearing from you on a consistent basis? If so, then you’ll be hearing […]