Teri Kojetin

Monthly contributor Teri Kojetin is passionate about social media, books and writing. Teri is the Marketing Coordinator for ICUC, assisting with their Social Media pages and publications. She writes for The Way We C It, an industry blog powered by ICUC. She also writes regularly for her own blog, Walking In Color. Teri is based in Minneapolis, Minnesota, USA where she lives with her husband and spends time on creative outlets such as writing, art and crafts. Connect with Teri through Twitter: @TeriMKojetin.

Teri has written 21 awesome articles.

Increasing Engagement Through Content Marketing: 4 Questions to Ask Yourself

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Jay Baer states that a “lack of chatter isn’t a reason for your company to remain on the sidelines. Rather, it’s a signal that you need to make the first move.” Your content communicates with your followers and customers. Is your audience hearing from you on a consistent basis? If so, then you’ll be hearing […]

Using Social Media Trends as Part of Your Marketing Strategy


Do you keep up on trends happening in fashion, foods and other markets your interested in? We all do. We want to be “in the know” so to speak and it gives us a feeling of being knowlegeable and popular. Businesses pay attention to trends as well, but for different reasons. Trends are determined by […]

4 Ways to Emotionally Connect With Your Followers


Does your business connect emotionally with your online following or community? How do you know if you are or not? Does it matter? At last year’s #Inbound13 conference in Boston, Seth Godin said the following about connection: ” We’re leaving the industrial economy and entering the connection economy. Mass won’t work any more.” Ted Rubin […]

In the Shadows: Getting Lurkers to Engage on Social Media

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Do you subscribe to Netflix, Hulu Plus, Amazon Prime, or some other service that allows you to stream movies and television shows to your TV, computer or tablet? Maybe you don’t want to pay for satellite or cable so you use them to watch your favorite programs. These services provide the added benefits of watching […]

The Superheroes of Social Media and What We Can Learn From Them

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When talking about superheroes, we often think of The Justice League and their founding members, such as Batman, Flash, Green Lantern, Superman and Wonder Woman. Or we think of The Avengers with Captain America, Spider-Man, Iron Man, The Hulk and Wolverine. There are now many more members to this crime-fighting team who work to protect […]