Authenticity brings to mind behavior that can be described as genuine and being real, which leads to trustworthiness. It’s about being who you really are. Companies that want to gain loyalty and trust need to be who they say they are. They are offering themselves to their customers, claiming to be or do something specific. [...]
Monthly contributor, Teri Kojetin is passionate about social media, books and writing. She writes for Snoos.ws, an industry blog powered by ICUC and is their Marketing Coordinator. She is the Social Media Director at Ebook Editor. And she writes regularly for her own blog, Owly Insights. Teri can be found on Twitter @TeriMKojetin and @TheEbookEditor.
Teri has written 11 awesome articles.