Shane Jones

Monthly contributor Shane Jones currently works as the Senior Social Outreach Specialist at WebpageFX. With an unhealthy obsession with the Internet, Shane spends nearly all of his time blogging about social marketing, or occasionally sharing his opinions on his soccer news blog. On those rare moments when he's not behind a computer, Shane's either playing soccer, kayaking, or living out his bucket list. He can be found on Twitter: @ShaneJones15.

Shane has written 32 awesome articles.


How to Choose the Social Media Platform That’s Right for Your Small Business

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Social media is no longer something you can choose to be a part of or not; it’s a necessity. Whether you’re small business or big, you absolutely need some kind of social presence. The problem is, there are so many networks out there it can be terrifying when you have to narrow things down, especially […]

How to Use YouTube for Your Small Business

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While the majority of small businesses take the time to set up the traditional social media channels such as Facebook and Twitter, many overlook the importance of video in communicating with their brand’s followers. According to a recent article summarizing a video statistics report released by Invodo, 74 percent of all Internet traffic by 2017 […]

The Power of Using Testimonials on Your Website – And How to Do It

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If you go to any business’ website, you’ll likely read copy that spells out how the company sells cutting-edge products that are way better than those of their competitors. They probably say they have great customer service and low prices. With so many organizations saying the exact same thing, it can be difficult for customers […]

How to Take Advantage of Current Events on Twitter

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As the most effective social media platform to seize upon news and current events owing to its remarkable immediacy, Twitter has become the perfect tool for small business owners to take advantage of economies of scale and capitalize on their position within the marketplace. To understand how Twitter fits into the overarching timeline of reporting, […]

What to Expect in Social Media Marketing in 2015

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When you type the name of a business into your browser and hit search, what kinds of things come up? A Yelp profile? A Facebook page? Blog posts? A business website? Or all of the above? The answer is usually E. Regardless of what and how you manage your own business website, social media affects […]