Rich DeMatteo

Rich DeMatteo used social media to build his blog and career coaching business, Corn on the Job, into one of the most recognizable brands in the online career space. Once he realized how much fun he was having developing social marketing strategies and building communities, Rich worked with Marty McDonald on creating and launching Bad Rhino Social Media. Contact Rich by sending him an email or following him on Twitter: @CornOnTheJob.

Rich has written 32 awesome articles.

How To Make Money Using Facebook Ads — Client Case Study

Screen Shot 2015-06-21 at 12.17.45 PM

There is money to be made using Facebook advertising, and I’m going to prove it to you. Here’s a quick video showing how we’ve seen early success with an advertising budget to sell apparel for one of our clients. I’ll outline exactly what we did and some tips for you below the video. How To [...]

4 Signs It’s Time to Hire a Social Media Agency

Untitled design (2)

EDITOR’S NOTE: This post first appeared on You’ve put up a brilliant fight and the effort hasn’t gone unnoticed. However, the daily job of managing, monitoring, and creating content for your company social channels is a daunting challenge and quite frankly, your time is best spent elsewhere. Whether you’re a small business owner, a [...]

Social Media Case Study – Restaurant

Screen Shot 2014-02-20 at 4.44.50 PM

Here is a quick case study from our website to show how we have provided trackable ROI through social media in just 60 days of working with a new client. The Client Jazmine Thai is an authentic Thai restaurant in a suburb of Philadelphia. The food, atmosphere, and staff are fantastic, which has led to [...]

20 Snapchat Marketing Resources


Sometimes marketing needs to be quick and dirty. It just may be so that an afternoon quickie is what your brand needs to excite the target market and tease them into performing the right call to action. Snapchat may just be the friend (with benefits) that your business needs. While widely known as a  perishable [...]

NBC Philadelphia Fails on Social by Linking Murder Victim’s Facebook Profile to Weather Update


The title pretty much says it all. NBC 10 Philadelphia was posting on social media today (Monday) about the snow storm that is set to arrive in the area on Tuesday.  Their posts on Facebook & Twitter included a link that should have taken people to a more in-depth look into the storm; however, the [...]