Jessica Kornfeind

Monthly Contributor Jessica Kornfeind recently joined the team atRipen eCommerce as their Social Media Specialist. She also works as a freelance Social Marketing Consultant. Aside from the social media realm, Jessica can be found pinning, shopping, indulging in a chick flick and enjoying the little things. Find her on Twitter: @JesKorn.

Jessica has written 8 awesome articles.


Utilize Retargeting Advertising on Social Media

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Online advertising is a large part of online marketing strategies.  Whether a marketer is using Google Adwords, Pay-Per-Click or other resources, it is a great way to market services and products to a large audience. On average, only 2% of visitors convert to buyers after one visit to your website.  An online ad  that is [...]

How to Optimize Your Social Media Efforts for Mobile

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It’s no secret; mobile browsing commerce is on the rise.  Mobile devices are being used more than ever, almost doubling last year’s usage.  Thus, your customers are most likely accessing your brand and its social sites using a mobile device. Are your company’s efforts optimized for a mobile audience?  Aside from establishing a mobile site, you [...]

Which Twitter Management Client is the Best for You?

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Schedules fill up, people get busy and sometimes things – like social media posts – fall through the cracks.  For most businesses, and for those with multiple social media accounts, it’s common to schedule posts in advance.  After you’ve researched, gathered content and created copy to go along with it, you need to find the best [...]

Understanding Social Care: is it for you?

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Some businesses are embracing Social Media Care (also referred to as Social Care), while others are still trying to figure out if it is right for them.  Unfamiliar with Social Care?  It is a way to reach your customers and followers in a different way than traditional social media.  With Social Care, you are extending [...]

The Newest Social Media Features for Brands

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As social media platforms evolve, there are numerous new features for businesses to take advantage of.  In most recent social media news, there are three specific additions that businesses should consider adding into your social media marketing plan. Graph Search While it’s still in beta, some users have access to the Graph Search bar at [...]