Jessica Kornfeind

Monthly contributor Jessica Kornfeind works at PrimePay as the Manager, Inbound Marketing & Social Media. Aside from the social media realm, Jessica can be found pinning, shopping, indulging in a chick flick and scuba diving when she can get away! Find her on Twitter: @JesKorn.

Jessica has written 17 awesome articles.

3 Tips To Maintain Brand Consistency Online

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Countless social media platforms and inbound marketing strategies can make it hard to maintain brand consistency across all formats. Without brand consistency, you may cause confusion amongst your potential and current customers and/or viewers. As you may know, it’s important to claim usernames across all social media platforms with your brand name.  In doing so, […]

Click Farms: Your Worst Business Decision Yet

Jessica Kornfeind

Some companies, whether they realize it or not, hire click farms to help accomplish certain social media goals. These goals typically surround growing a following or engagement numbers. While it may seem like a great idea to hire these companies to grow social media numbers rapidly, it’s actually the worst decision you can make for […]

Tips to Improve Your Posts for Facebook’s Updated Algorithm


Ever since Facebook updated their news feed algorithm, we’ve all seen a change in how our posts are received by fans.  In most cases the reach and impressions are way down.  According to the number of people who saw posts from those brands declined by an average of 44%.  In some of the most extreme cases […]

Stand Out! Build Your Personal Brand Online

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If someone was to look for your online, what would come up when they searched your name?  Whether you’re on the hunt for a new job or just want to establish yourself as an expert in your industry, you must take the steps to establish your personal brand online. Especially if online marketing is a part […]

The Ultimate Guide to Setting Up Ads on Twitter


From 2010 to 2012, Twitter increased revenue from $28 million to over $315 million.  Their advertising platform has had a hand in this and helped the company recently go public.  The platform started off as invite-only  and has grown into a strong marketing tool for both business and personal accounts. If you’re still new to Twitter […]