Jessica Kornfeind

Monthly contributor Jessica Kornfeind works at PrimePay as the Manager, Inbound Marketing & Social Media. Aside from the social media realm, Jessica can be found pinning, shopping, indulging in a chick flick and scuba diving when she can get away! Find her on Twitter: @JesKorn.

Jessica has written 20 awesome articles.


Increase Engagement By Writing For Each Social Platform’s Unique Audience

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#472360975 / gettyimages.com You’ve done it, I’ve done it. We’ve all been guilty of it. We’ve mass-posted a single post to all of our social media channels. The same link, same image and same copy to accompany both. It may not seem like a big deal, but chances are the audiences on these social platforms […]

Social Selling: The Key to Improving Your Sales

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#164900257 / gettyimages.com HubSpot.com defines social selling as “when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.”  However, I believe it’s even more than that. Sales is all about relationships. Social media is the […]

Capitalizing on Newsjacking Benefits Your Marketing Efforts

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#175390693 / gettyimages.com Marketing has a lot of buzzwords.  If there’s one you should remember, it is newsjacking.  Newsjacking is process that can help you with inbound marketing techniques, such as blogging.  So, what exactly is newsjacking? Let’s dig a little deeper. What Is Newsjacking? In a nutshell: When a news story goes viral and […]

3 Tips To Maintain Brand Consistency Online

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Countless social media platforms and inbound marketing strategies can make it hard to maintain brand consistency across all formats. Without brand consistency, you may cause confusion amongst your potential and current customers and/or viewers. As you may know, it’s important to claim usernames across all social media platforms with your brand name.  In doing so, […]

Click Farms: Your Worst Business Decision Yet

Jessica Kornfeind

Some companies, whether they realize it or not, hire click farms to help accomplish certain social media goals. These goals typically surround growing a following or engagement numbers. While it may seem like a great idea to hire these companies to grow social media numbers rapidly, it’s actually the worst decision you can make for […]