Monthly contributor Chris Shaffer recently joined the team at Greener Grass Marketing as their Chief Inbound Strategist. He has worked with a variety of businesses in the technology, medical, education, and small business sectors. He is also a regular contributor to the Greener Grass Marketing blog, where he writes both standard content and a weekly column called Genius or Insanity. This column explores the latest and greatest in marketing tools and tactics. He can be found on Twitter: @CjShaffer1.
Chris has written 11 awesome articles.
You have put in your company logo and cover photo and invited all your friends and business contacts to join your Facebook fanpage, so you’re done setting up right? Well, maybe. You want to know the dirty secret very few people will be willing to tell you? If you use a tool like Shortstack (see screenshot [...]
It’s a jungle out there in the business world (figuratively of course, unless you are into monkey business). We are all fighting for limited resources, but should we be taking a peek at our competition to see what they might be doing to get a marketing leg up? Let’s be honest, all of you out [...]
It seems like once or twice a month a new social media site grabs the collective attention of the marketing community, stealing not only our attention (and occasionally our hearts), but also our valuable money and time. We know we can’t possibly be everywhere at once, but we try anyway (often at the expense, and [...]
Let’s be honest, marketing as a whole (marketing, sales, PR, advertising, social, etc.) is often treated as a second class citizen by businesses. We are the last place to get budgets and the first ones to lose them, and it’s kind of our fault. We have made things so hard for many businesses to understand [...]
I know the sheer number of social media networks out there can be intimidating, so I thought it would be nice to give you a quick breakdown of how some of the more popular networks work and how they can benefit your business. Facebook: With almost 1 billion users, Facebook is the current king of [...]
May 2, 2013
