Chris Shaffer

Monthly contributor Chris Shaffer recently joined the team at Skirmish Strategies as their Chief Inbound Strategist. He has worked with a variety of businesses in the technology, medical, education, and small business sectors. He is also a regular contributor to the Skirmish Strategy Blog where he writes both standard content and a weekly column called Genius or Insanity. This column explores the latest and greatest in marketing tools and tactics. He can be found on Twitter: @CjShaffer1.

Chris has written 14 awesome articles.

Using Social Media To Conquer Giants

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We all probably know the story of David and Goliath (or the story of Nestor in the Iliad, for you Greek History buffs). When everyone else is too frightened to take on the 800-pound gorilla in the room, it falls on the shoulders of the unexpected, the meek, and the small to take care of […]

Why Social Media Marketing is the Solution and Poor Marketing is Your Problem

Social Media Marketing

One of the many hats I wear is as a marketing expert-in-residence for a business incubator. Couple that with running a consulting company, and you’ll understand that I get put in the room with a huge number of businesses. Sadly, an overwhelming number of these companies have one thing in common: poor marketing. They have […]

Social Media in an Hour a Day: You’re Being Lied To

bad rhino social media

We’ve all seen or heard from a social media “guru” (that title in and of itself should scare you!) that your company can achieve social media success in an hour a day or less. I’m here to tell you that’s just plain BS. Can you maintain social media in under an hour a day? Sure, […]

Using Facebook as a Landing Page for Your Web Business

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You have put in your company logo and cover photo and invited all your friends and business contacts to join your Facebook fanpage, so you’re done setting up right? Well, maybe. You want to know the dirty secret very few people will be willing to tell you? If you use a tool like Shortstack (see screenshot […]

The Importance of Monitoring Your Competition


It’s a jungle out there in the business world (figuratively of course, unless you are into monkey business). We are all fighting for limited resources, but should we be taking a peek at our competition to see what they might be doing to get a marketing leg up? Let’s be honest, all of you out […]