How the 70/20/10 Rule Applies to Social Content

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Marc Vasquez is the Interactive Marketing Manager at UMB Financial Corporation. Marc is also the 2014 Greater Kansas City PRSA chapter president. When he’s not doing one of those two things, you can find him @vasquez007. .   I’ve never thought of myself as a hero. In fact, I’m more of a sidekick. Since I can remember, my 7-year-old son doesn’t […]

Bad Rhino Reading: 4 Ways to Make Your Twitter Updates More Creative

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Website: Social Media Examiner  Article: 14 Ways to Make Your Twitter Updates More Creative  Social media can get boring. Sometimes brands need to spruce-up the content they post on Twitter to make sure that they don’t go stale. Here are four easy things to post to get more engagement and not make your page look […]

Social Media Strategies for Specialty Boutiques

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#181215199 / gettyimages.com Specialty boutiques are retailers you will find in all locations these days, cities and suburbs alike. There is a competitive feature regarding these types of shops, especially amongst those in the same area which deal in the same types of products. For this reason, marketing is extremely important. Fortunately, there are many […]

Instagram Makes Changes to Photo Captions and Explore Tab

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Instagram has made some advances that are sure to please. The explore tab on Instagram will now give home to a “Photo” button (as it done in the past) and also a “People” tab. The people tab will showcase interesting people to follow, according to Instagram’s Blog. The change to the Explore option isn’t the […]

Bad Rhino Reading: Ways to Become a Social Media Marketing Rockstar

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Website: Business2Community  Article: 7 Steps to Becoming a Rockstar at Social Media Marketing  Being a social media marketing rockstar isn’t easy. This is because successful marketing at its lowest form even isn’t something to scoff at. Here are four reminders on how to not be a social media marketing one hit wonder. 1. Inspiration Follow people who […]